I mean, why else would this book be put on the "marketing" section in my local bookstore?
This review is a re-post from my instagram post.
Shoe Dog: A Memoir by the Creator of Nike
Originally published: April 26, 2016
Author: Phil Knight
Page Count: 386
Genres: Biography, Autobiography, Memoir
"So? What do you think about onitsuka now?" Panji asked me when we were passing by that store in Shinjuku area.
"I think, Kitami's way of doing business was dirty. Mr. Onitsuka himself was professional to let Buck handled the northern market, to even out the market with so-called marlboro man at that time. Like how Buck had hoped to do. What about you?" i asked him.
He was thinking the same, and wonder why the shoes are so hyped right now.
And this post is not about them actually.
Phil Knight vs Onitsuka was Blue Ribbon first battle as a startup. And many more would followed. Countless more.
Mr. Phil Knight (a.k.a Buck) made Blue Ribbon as a way of introducing Onitsuka shoes to US market, starting from Oregon. And this is all started by his 𝘊𝘳𝘢𝘻𝘺 𝘐𝘥𝘦𝘢. After 10 year or so, Blue Ribbon had fully expanded and evolved entirely into its new chapter which is Nike. Nike’s first real shoes production and sales were one of the gang’s rebellion toward Onitsuka unfairness. After that rebellion, their journey is yet about to begin.
Buck and the gang’s story is very interesting. It’s an example of entrepreneurship and it does look much more alive than what I’ve learned as theories at school. Here the problem solving were faced with many dilemmas and the x factors that followed.
I recommend this to you all who wants to know about or aspire to be entrepreneur. The writing style is like a novel, if i may say. But it’s not exaggerated with dramatic words? IMO. He kept it real with how he and the gang experienced it, with jokes and irony here and there. So it’s a great autobiography book to read.
Anyone else had read this before? Or maybe you are reading it? Might it still be in your tbr list?
